Has the World gone mad?

So from article one as far as I can work out large shops are being made by law to have a section of toys not labelled as "girls toys" or "boys toys" and if they don't they will face a fine.
I'm not sure this will be a problem for shops of this size (over 500 employees in 1 state is a fairly big company I guess). I may be being thick but if they took down their "girls toys" and "boys toys" signs, and made a sign reading "toys" this would fit the law? They could also stop using banners in the pink/purple and blue of 20th century traditional "gender" colours if they wanted.
Packaging of the toys is the largest issue when it comes to "gendering" toys and this legislation won't change that.