Has the World gone mad?

And we're all told to celebrate difference, except in that very fundamental one. I agree with gender neutrality when it comes to jobs, I was very much pushed into the 'jobs suitable for girls' as a youngster, but remember my mother being castigated for letting me have a toy gun in my pram which I 'shot' everyone with. Do you think girls and boys are programmed by society/media towards certain colours/toys/hobbies.
How do the team with youngsters or grandchildren cope with gender stereotyping?