Bizarre marketing ploy of the day

According to Spec, I'm an old fogey (and he should know) but I don't see the point of using an abbreviation for something you wouldn't post in full - I presume?

I don't have any qualms about using strong language IRL (in real life), but the acronym just feels more normal online. Or maybe I've just been hanging out with a lot of younger people for too long and have picked up the habit from them.