Bizarre marketing ploy of the day

I get the Harrod Horticultural email newsletter, just in case they have any special offers, but today's edition left me scratching my head...

It started off mundanely enough, talking about growing leeks, then took a left turn into surreality with the suggestion that I might want a walk-in fruit cage to (and I quote) "help your leeks grow to their full potential".

Clearly this is why my leeks failed last year - I only had hoops and butterfly netting over them (the netting was there for the neighbouring kale). WTAF??