Seems to be an informed opinion?

I hate ads too, but they're not costing you £2 - they're saving you from paying the full cost for production of the magazine, which is a lot higher than £6! The printing (and shipping) is only a tiny percentage of the cost of magazine production - I know because I've worked on magazines (IT, not gardening).

I'm just grateful that the practice of stuffing magazines with loose flyers is dying out - now that really is annoying!